Google Ads APK Download for Android

Google Ads

Most of you would be familiar with Google Ads. It is a service by Google to promote your business or website in their search results. You can display ads on the top of search results.

Why do you need Google Ads?

As we know, Google is the King of search engines, it is the primary source of traffic for any website. Google has above 90% shares in the search engine market. According to stats, there are more than 75000 searches on Google in one second. It sounds crazy, isn't it ?

When you start a business, the step is to make sure everyone in your surroundings knows about it. In today’s digital world, the internet is the best way to tell the world about your new business venture or website.

So Google is the most appropriate platform to promote your business. Everyone wants their business or website to be on the first page of search results due to the fact that only 0.78 percent people click the results on the 2nd page of Google.

To rank your website or business on the first page, you have two techniques: SEO & SEM. SEO (Search Engine Optimization) is a technique in which you use many different tools and ways to get to the top of Google search results. It’s time consuming and a long run.

Whereas, in SEM (Search Engine Marketing) you use paid strategies such as displaying advertisements to get into the top of search results. Google Ads is relevant to this technique as you pay Google to display your website or business ads on top of their search results.

Features & Benefits of Google Ads App

Google Ads has a web interface as well as an Android app, we are covering the Android app here and will discuss all the features on the app:

Create New Campaigns for Ads

Campaigns are used to organize your ads of relevant categories. A campaign can contain several ad groups that have similar budget, target location, keywords and some other aspects.

In campaigns, you can define new ads for your business or website. You have to choose your target location (where you want to show ads), type of business, budget, some other minor settings and you are done.

Google Ads are paid so you have to pay after creating a campaign.

Manage your payment & Bills

You can manage your billing and payment details within the Google Ads app. You can change the details, pay for your campaigns or cancel it.

Target the Right Audience

You can target the right audience with Google Ads. Ads are useless if they don't target the right audience. For instance, it will be useless if your business is based in China, and you are displaying ads in the UK.

Plenty of Options

You have many options for your ads. Initially, it sounds simple, but there are many tools and options that you can use to display the right ads.

Summary

Pros

• Reach the right audience
• Flexible in budget
• Plenty of settings
• You can expect great profits

Cons

• Some keywords are really costly
• Not permanent results

Any Alternatives for Google Ads?

Although, Google Ads is the best app to display and manage your ads. But some of the alternatives are:

• Facebook Ads Manager
• Microsoft Advertising